Wednesday, March 12, 2025  1:00 pm - 3:00 pm - Council Bluffs Campus - Looft Hall #023
You can’t sell to everyone, but you can sell to the right people. In this hands-on session, business owners will learn how to identify their ideal target audience, understand what truly matters to them, and use research tools to gather actionable insights. By the end of the class, participants will have a clear picture of their audience and a strategy for connecting
with them meaningfully.

Start Date: 03/12/25

End Date: 03/12/25

Seats Available: 15

Cost: $79

Location: Iowa Western Community College - Council Bluffs Campus

Register here

Monday, March 17, 2025  10:00 am - 12:00 pm - Council Bluffs Campus - Looft Hall #023
Core values are more than words on a wall—they’re the foundation of your business’s identity and guide every decision you make. This class will help you define and articulate your core values, align them with their vision, and see how they can drive success. Through practical exercises and real-world examples, participants will leave with a clear set of core values and strategies to integrate them into their business operations.

Start Date: 03/17/25

End Date: 03/17/25

Seats Available: 15

Cost: $79

Location: Iowa Western Community College - Council Bluffs Campus

Register

Wednesday, March 19, 2025  10:00 am - 12:00 pm - Council Bluffs Campus - Looft Hall #023
Networking is more than handing out business cards—it’s about creating genuine connections that matter. In this interactive class, you will learn how to build meaningful relationships, craft memorable introductions, and identify opportunities to grow your local and online network. By the end of the session, participants will feel confident and equipped to approach networking with purpose and authenticity.

Start Date: 03/19/25

End Date: 03/19/25

Seats Available: 15

Cost: $79

Location: Iowa Western Community College - Council Bluffs Campus

Register

Monday, March 31, 2025  10:00 am - 12:00 pm - Council Bluffs Campus - Looft Hall #023
A great customer journey is the roadmap to lasting success. This class teaches business owners how to understand and design every stage of the customer journey—from first impressions to building loyalty. Participants will identify key touchpoints, create a customized journey map for their business, and learn strategies to optimize each stage for a seamless and memorable customer experience.

Start Date: 03/31/25

End Date: 03/31/25

Seats Available: 15

Cost: $79

Location: Iowa Western Community College - Council Bluffs Campus

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Offered In Partnership with Iowa Museum Association

Online - 9:00-10:00 AM

Co-founder Vivian Kvam will share innovative techniques to transform your narrative to recruit and retain volunteers and employees and how to craft stories that celebrate people, attract exceptional talent, and foster an enviable culture.

$55 IMA members; $35 student members.  $95 non IMA members

Register here