Hey Small Business Owner You’re Already a Marketing Expert—Here’s Why

Marketing can feel overwhelming, right? Algorithms, ads, branding, SEO—it all sounds so technical. If you’ve ever thought, “I’m just not a marketer”, you’re not alone. Many entrepreneurs believe marketing is something only creative experts or social media gurus can master. That’s why we get calls all the time from entrepreneurs who are just like you, feeling overwhelmed and trying to figure it all out.

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What Does Tandem Works Do?

Ever wondered what Machaela Clark and Vivian Kvam do at Tandem Works? 🤔 On the UIA Trusted Partners Podcast, Vivian shares how Tandem Works grew from photography into a full-service marketing consultancy. Tune in for insights on Marketing & Communication Roadmaps, 1:1 Mentoring, and expert strategies for businesses and nonprofits. A must-listen for anyone looking to elevate their marketing!

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How to Master Your Business Finances and Cultivate Confidence with the CFO Mindset- With Becky Edwards

In this episode, Vivian Kvam chats with Becky Edwards, a CFO mindset coach, about something that every business needs but so many avoid talking about—money. Becky takes us through her journey from a corporate career to launching her own business, sharing insights on building confidence with finances and why it’s so crucial for entrepreneurs to take control of their numbers. 

Vivian and Becky dive into the challenges of keeping up with bookkeeping, cash flow, and the power of setting clear expectations in business. Becky also highlights the importance of having a supportive community and understanding what financial tasks you can manage in-house. If you’re interested in leveling up your financial game, Becky also shares details on her one-on-one coaching and self-paced courses designed to help business owners get confident with their finances. Tune in for tips on creating a financial plan that aligns with your business goals and empowers you to truly own your business journey!

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Polishing Rocks to Boutique Boss: Jayme Busch's Unique Boutique Story

Want to know what it's like running a boutique in a small town? Catch our latest episode with boutique owner, Jayme Busch! She talks about building a business in rural Iowa, overcoming inventory challenges, and staying authentic.  In this episode, host Vivian Kvam chats with Jayme Busch, owner of Unique Boutique in Neola, Iowa. Jayme shares her entrepreneurial journey from selling polished rocks as a child to running a thriving boutique business in a small rural town. She opens up about navigating challenges like flood damage, juggling multiple roles as a business owner, mother, and coach, and her experiences in the MLM world. Jayme offers valuable insights on building community, evolving as a business owner, and staying true to oneself through all the ups and downs.

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How to Bend But Not Break - Use Creativity to Solve Any Problem

Paul Pape is a designer and fabricator of custom collectibles who can make things that no one can find. He has a background in theater design and has worked in various mediums such as sculpture, woodworking, leatherworking, 3D design, fabrication, jewelry, and metal craft. Paul's journey started in theater, where he learned to do a lot of different things. He then transitioned into creating custom collectibles and has worked with well-known clients such as Disney, Universal, and The Tonight Show. Paul's approach is to solve creative problems and navigate through challenges, and he values relationships and the ability to make memories tangible. In this conversation, Paul Pape discusses the importance of letting go of ego, working with others, and staying positive. He emphasizes the value of consistency and the fact that people are always watching, even if they don't actively engage. Paul also talks about the balance between knowledge and imagination, encouraging creativity, and the need for a creative outlet. He shares his future goals of continuing his consultancy work and speaking engagements. Paul advises business owners to focus on helping others and making a positive impact.

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A Non-Technical Founder’s Journey to Leading a Tech Nonprofit

Vivian Kvam sits down with Dillon De Rozairo from Nebraska Innovation Labs. Dillon shares his journey as a non-developer in a tech-driven world, the inspiration behind the nonprofit model at Nebraska Innovation Labs, and how they're revolutionizing software and app development for startups. 

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