Social Engagement Method
An in-person series of workshops for Businesses and Non-Profits
Kick Social Media overwhelm to the curb with the Social Engagement Method Class, designed specifically for savvy small businesses and non-profits who are ready to elevate their social media game. Spread over three comprehensive classes totaling 9 hours, this workshop isn’t just about learning - it’s about doing and achieving.
2024 DATES
SEM for Non-Profits
This class is a hybrid of in-person and online classes over six weeks. It consists of three in-person classes paired with online activities, 1:1 opportunities, and fun challenges to put concepts into practice immediately.
October 16th - In Person
October 30th - In Person
November 13th - In Person
Enroll early and save
July Pre-Sale - $349 (Use code JULYSALE)
August Early-Bird - $449
September Full Price - $549
Would your organization like to be a sponsor for this event? Looking for a capacity building workshop for your organization or members? Please click the sponsorships button below to learn more.
Who is this workshop for?
This workshop series is for Business owners, teams, groups, associations, and organizations that want to help clients and partners streamline communication and enhance skills and capacity within their communication roles.
How does it work?
Tailored for busy business owners and small teams, our Social Engagement Method class spans three monthly three-hour sessions and offers robust ongoing support and community building between classes. Each class equips participants with actionable steps to learn and actively enhance their social media skills.
During this educational workshop experience, we support you through teaching best practices, working through problems, and hands-on exercises to foster growth and creativity around the organization's communication and the art of storytelling. Many of the tools and techniques in these workshops can be used in other aspects of the organization.
You can expect us to bring our curiosity, authenticity, and high-engagement teaching methods to this during workshops.
These workshops are not presentations around communication best practices. You can expect takeaways that can be implemented and used immediately.
By the end of the workshop series, attendees will 👇
Create a unique method to bust through roadblocks or barriers
Identify brand stories, voice, and style and how to leverage them within the communication
Clarity around the audience and ideas for authentic storytelling
Feel empowered to capture the best photos to accompany the stories
Gain confidence with video creation for social - how to create them, when to use video or live video, and more
Write attention-grabbing captions and how to use ChatGPT to get people talking and how to avoid copy that kills
Know how to leverage a mix of comments and PMs to move an audience from onlookers to genuinely engaged
Ultimately, participants will have learned AND practiced how to create stories and posts that people can't resist and can’t stop talking about. Plus, have the confidence to manage their storytelling and post creation with a custom content calendar and scorecard.
SEM is a series of three workshops designed to empower participants to use storytelling throughout their business and on social media channels, taking communication to an all-new level.
Workshops are full of insights and hands-on practice. Roll up your sleeves; this is more than theory. We are going to put learning into practice.
What you can expect in each workshop
The workshops described below are the starting framework, and from there, we tailor them to fit the needs of each group or team.
1. Storytelling & Mindset
In this workshop, we cover your brand story and dive into what makes it unique. We also unpack the basics of the story and the seven principles of storytelling.
Before creating your scroll-stopping posts in future workshops, we will tackle anything and everything that might be holding you back. Whether it’s a creative block, lack of confidence, procrastination, uncertainty, lack of time management, or even outside demands, you will learn a quick method to bust these - for good.
2. Audience
In this workshop, you get to know your audience and what makes them engage.
We dive into your audience's stories and what they want to hear. Once defined, these start the critical foundation of each story or post you create. Without a firm understanding of this crucial knowledge, you will forever be frustrated with low engagement. In other words, stop throwing things at the wall to see what sticks.
3. Scroll-stopping Images & Visuals
There is true power in the right style elements and photos on your social media. This workshop will reveal our best tips, secrets, and hacks. We will nail down your visual style for digital storytelling.
This is like choosing what to wear to the party! How do you want to show up? How do you put your best foot forward? What represents your brand AND sets you apart in such a way that people can instantly pick you out in a crowded room?
4. Engaging Copy
This workshop offers incredible insight to make writing simple and easy. Exercises and pro tips to show up with engaging and informative copy for captions. Keep it fun, even if you have NO IDEA what to write. We also cover how to use ChatGPT for more efficiency and creativity. This module will clear up any hesitation and give you the confidence to write more compelling stories.
5. Secrets to Boost Interaction
Practice how to keep the conversation going on social media AND how to start moving that conversation towards your goals, whether a sale or request for more information, a donation, or attending a fantastic event. This module unpacks how to do this quickly. Have fun creating a real community excited to have conversations with your brand.
6. The Art of Video on Social Media
The power of video on social media can’t be denied, right?! But... let’s be honest, for many, it is intimidating! Not anymore, my friend! We unpack the mystery of video and animations so you can use them immediately.
7. Content Calendar
Create a simple content calendar in 30 minutes that's easy and fun to use! Learn about the tools available and find the right fit that is sustainable for you. After this workshop, you will have 30 - 90 days of content planned on your social media calendar. Imagine how awesome that is going to feel!
8. Scorecard
Track your ROI with a personalized scorecard and work social media into your overall marketing strategy to take you to the next level. In this final workshop, after covering the basics, you can maximize your goals and hone in on results. We teach how to use social media within your larger marketing plan and how to create a simple scorecard to track your progress. Focus your energy where it has the best results.
Workshop Pricing
$549
Past Classes- SEM for Businesses
April 10th - Session #1
Mindset, Audience and Scroll-Stopping Visuals
May 1st - Session #2
Engaging Captions with ChatGPT, Secrets to Boost Interaction and Art of Video
May 15th - Session #3
Content Calendars and Tracking Metrics
The workshop series is $349 for all three classes.
Location: Classes are held at Trivium - 4201 River's Edge Suite 200, Council Bluffs, IA.
Time: 9:00 AM - 12:00 PM
Questions?
What People Are Saying
Melinda Nunnikhoven, Nunnikhoven Farms
“I love this. Lots of Aha Moments during the Social Engagement Method. I've learned so much about being authentic with telling my brand story; I’ve even increased my engagement. The workshops made organizing my ideas easy and allowed me to write better captions. Highly recommend it!”
Sheri Noordam, Naad Naturals
“Having the opportunity to take the Social Engagement Method was inspiring and motivating. I learned that I had a story, and how to tell it was eye-opening. The material is thought-provoking and easy to follow.”
Cindy Rae Mathiasen, Artist
“The course is a data-driven, proven formula for increasing your presence on Social Media using tools created by a professional team of successful entrepreneurs.”
