SEM is a series of three workshops designed to empower participants to use storytelling throughout their business and on social media channels, taking communication to an all-new level. 

Workshops are full of insights and hands-on practice. Roll up your sleeves; this is more than theory. We are going to put learning into practice. 

What you can expect in each workshop

The workshops described below are the starting framework, and from there, we tailor them to fit the needs of each group or team. 

1. Storytelling & Mindset 

In this workshop, we cover your brand story and dive into what makes it unique. We also unpack the basics of the story and the seven principles of storytelling.

Before creating your scroll-stopping posts in future workshops, we will tackle anything and everything that might be holding you back. Whether it’s a creative block, lack of confidence, procrastination, uncertainty, lack of time management, or even outside demands, you will learn a quick method to bust these - for good. 

2. Audience 

In this workshop, you get to know your audience and what makes them engage.

We dive into your audience's stories and what they want to hear. Once defined, these start the critical foundation of each story or post you create. Without a firm understanding of this crucial knowledge, you will forever be frustrated with low engagement. In other words, stop throwing things at the wall to see what sticks. 

3. Scroll-stopping Images & Visuals

There is true power in the right style elements and photos on your social media. This workshop will reveal our best tips, secrets, and hacks. We will nail down your visual style for digital storytelling. 

This is like choosing what to wear to the party! How do you want to show up? How do you put your best foot forward? What represents your brand AND sets you apart in such a way that people can instantly pick you out in a crowded room? 

4. Engaging Copy 

This workshop offers incredible insight to make writing simple and easy. Exercises and pro tips to show up with engaging and informative copy for captions. Keep it fun, even if you have NO IDEA what to write. We also cover how to use ChatGPT for more efficiency and creativity. This module will clear up any hesitation and give you the confidence to write more compelling stories. 

5. Secrets to Boost Interaction 

Practice how to keep the conversation going on social media AND how to start moving that conversation towards your goals, whether a sale or request for more information, a donation, or attending a fantastic event. This module unpacks how to do this quickly. Have fun creating a real community excited to have conversations with your brand. 

6. The Art of Video on Social Media 

The power of video on social media can’t be denied, right?! But... let’s be honest, for many, it is intimidating! Not anymore, my friend! We unpack the mystery of video and animations so you can use them immediately. 

7. Content Calendar 

Create a simple content calendar in 30 minutes that's easy and fun to use! Learn about the tools available and find the right fit that is sustainable for you. After this workshop, you will have 30 - 90 days of content planned on your social media calendar. Imagine how awesome that is going to feel! 

8. Scorecard 

Track your ROI with a personalized scorecard and work social media into your overall marketing strategy to take you to the next level. In this final workshop, after covering the basics, you can maximize your goals and hone in on results. We teach how to use social media within your larger marketing plan and how to create a simple scorecard to track your progress. Focus your energy where it has the best results.

Workshop Pricing 

• $349 for all three classes

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