Hey Small Business Owner You’re Already a Marketing Expert—Here’s Why
Must Have Marketing Mindset Shift #1 for Entrepreneurs
If you’ve ever thought, “I’m just not a marketer”, you’re not alone.
Marketing can feel overwhelming, right? Algorithms, ads, branding, SEO—it all sounds so technical. If you’ve ever thought, “I’m just not a marketer”, you’re not alone. Many entrepreneurs believe marketing is something only creative experts or social media gurus can master. That’s why we get calls all the time from entrepreneurs who are just like you, feeling overwhelmed and trying to figure it all out.
But what if I told you that you’re already a marketing expert? You don’t need to learn complicated tactics from scratch—you just need to recognize that marketing is something you already do naturally every single day. This is something we help coach our clients with so let me unpack this.
Marketing is Just Storytelling
At its core, marketing isn’t about flashy graphics or the latest trends. Marketing is simply storytelling—and storytelling is something we, as humans, are wired to do. It’s how we connect, share ideas, and inspire action.
Think about the last time you:
✅ Recommended a great restaurant to a friend
✅ Told a funny story that made someone laugh
✅ Shared a personal challenge and how you overcame it
✅ Helped a friend decide which product to buy
✅ Talked about an amazing sale you found
Each of these moments is a form of marketing. When you share a story, you naturally create curiosity and influence action—just like businesses do with their marketing.
Real-Life Marketing Examples You’re Already Doing
Still not convinced? Let’s look at some everyday examples of how you’re already a marketing pro:
1. Recommending a Restaurant = Testimonials & Reviews
Imagine you just had an amazing meal at a new restaurant. You excitedly tell your friend about the delicious food, the cozy atmosphere, and how they have to try it. Your friend, convinced by your enthusiasm, decides to go.
🎯 Marketing Connection: This is exactly how testimonials and reviews work in marketing! Your personal experience (a review) influences someone else’s decision (action).
2. Sharing a Sale = Urgency & Value Marketing
A friend mentions they need new shoes, and you immediately tell them about an incredible sale you found. You share how you got a great deal, describe the styles you loved, and let them know the sale ends soon—so they need to act fast!
🎯 Marketing Connection: This is what businesses do through email marketing and sales promotions—create urgency and highlight value to encourage action.
3. Talking About a Personal Transformation = Brand Storytelling
You’ve been struggling with stress, but daily meditation has changed your life. You share your journey with a friend, explaining how much better you feel and why they should try it too.
🎯 Marketing Connection: Brands use personal transformation stories all the time to connect with their audience. People don’t just buy products—they buy the results and emotions tied to them.
4. Describing a Vacation = Content Marketing
You return from an incredible trip and rave about the breathtaking views, the hidden gems, and the best local food spots. Your excitement makes someone else want to book a trip there, too.
🎯 Marketing Connection: This is how content marketing works! Sharing engaging experiences creates emotional connections and encourages people to take action.
5. Helping a Friend Choose a Product = Product Comparisons
A friend is trying to decide between two phones. You share your experience, the pros and cons of different models, and why you ultimately chose yours. Your insight helps them feel confident in their purchase.
🎯 Marketing Connection: Businesses use case studies, comparison charts, and customer reviews to guide potential buyers in making informed decisions.
You’ve Been Marketing All Along—Now Use It for Your Business
The biggest mindset shift here is recognizing that you already have the skills you need. Marketing doesn’t require a special degree or years of experience—it just requires intentionality and sometimes a good dose of accountability to keep you on track. (That’s where we come in with our 1:1 Brainstorm and Problem Solving Sessions!)
Start by thinking about the stories you naturally tell about your business:
🔹 What do customers love most about working with you?
🔹 What’s a transformation story that shows how your product or service makes a difference?
🔹 What personal experiences have shaped why you do what you do?
Once you identify these stories, you can start sharing them more intentionally—on social media, in emails, on your website, or even in face-to-face conversations.
Need Help Finding Your Best Stories? Download Our Free Resource!
If you’re wondering, “Okay, but how do I find the right stories to share?”, We have got you covered!
Check out the FREE guide with simple yet powerful prompts to help you uncover and craft your most impactful business stories. These are the same questions I use in my workshops and mentoring sessions to help entrepreneurs like you find clarity and confidence in their marketing.
📩 Download it here: thetandemworks.com/promptyourstory
This guide will help you:
✅ Identify the most engaging stories from your business
✅ Structure them in a way that feels natural and compelling
✅ Start using them in your marketing with confidence
Listen to the Podcast Episode for More Insights
Want to dive deeper into this topic? I break it all down in the latest episode of Riding Tandem!
🎧 Listen to Episode #63: "Marketing Mindset Shift #1 – You’re Already a Marketing Expert"
📲 https://share.transistor.fm/s/ec1f9d21
In this episode, I walk through more examples, break down the storytelling process, and share practical ways to use your stories in your marketing starting today.
Embrace Your Inner Marketer
Marketing isn’t about fancy tricks—it’s about communication. And you’re already a great communicator.
So, instead of feeling like you need to “learn” marketing from scratch, start embracing the marketing skills you already have. Your stories, your passion, and your ability to connect with people are what will make your marketing successful.
🔥 Here’s your action step: Write down the top three stories you find yourself telling about your business. Then, start sharing them—on social media, in an email, or even in a casual conversation with a potential customer.
You’ve got this! 🙌
📩 Don’t forget to grab your free download: thetandemworks.com/promptyourstory
Would love to hear what stories you uncover—drop a comment below or tag us on the socials!