3 Ways to Quickly Strengthen Your Nonprofit’s Storytelling

3 Ways to Quickly Strengthen Your Nonprofit’s Storytelling

Great storytelling doesn’t happen by accident. It’s intentional, practiced, and aligned with your mission. Here are three ways your nonprofit can elevate the way you tell your story.

Tip 1: Center People, Not Programs

Instead of saying “We served 500 families,” share specific people for example tell Maria’s story of how she found stability and hope through your program. People remember people.

Tip 2: Connect Stories to Impact

A story without context feels incomplete. Once you tell the specific story pair your narrative with the bigger picture: “Maria’s story is one of hundreds, last year alone, 500 families found stability...”

Tip 3: Use Multiple Mediums

Stories aren’t just for annual reports. Share them on Instagram reels, podcasts, newsletters, and board meetings. Repurpose one strong story across multiple channels with small tweaks based on audience and your desired CTA.

Storytelling for nonprofits and foundations is a skill you can grow. Start with one story, connect it to your impact, and find creative ways to share it widely. Over time, your nonprofit’s story becomes the thread that ties your mission, your team, and your supporters together.

Ready to go beyond good stories and start telling the kind that move people to action?


Book our signature workshop, Creating a Culture of Storytelling for Nonprofits. Available online or in person, this hands-on training gives you the tools to collect, craft, and share stories that amplify your mission and deepen your impact. Perfect for teams of all sizes or individual professional development.
We customize each session to fit your organization.

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