How to write a Covid-19 Promise
Write a Covid-19 Promise that build advocates not adversaries
Creating clear expectations for your clients and guests during the Covid-19 restrictions is an opportunity to wow them with how your business is handling a difficult situation.
We all know that posting anything about coronavirus related mandates, policies and restrictions on social media can open up a can of worms that some small business owners shy away from. However by taking the time to craft a sensitive, firm and professional Covid-19 promise and clearly posting and sharing can strengthen your client relationships. A well written and sensitive statement will help build advocates not adversaries.
Keep the language upbeat and positive. Even when passing on “mandates” they don’t need to sound like a drill Sargent barking orders. Remember these are your clients, guest and employees you are talking to. How would you share the information if you were talking in person?
Tips for writing a great Covid-19 Policy
Write in a personal and friendly tone
State why following these policies are important
Consider an “our promise to you” and a “your promise to us” section
Keep your statements short and clear
Use positive language
Avoid ALL CAPS, shouting is shouting, it’s not kind
Don’t over explain, we all get it and are reading these everywhere we go
Invite further questions be directed to management and give a contact
Talking to your team about new COVID-19 policies
Remember to clearly communicate with your team what the new policies are. Take time to answer staff questions fully. No one has done this before so be patient and make time to address all issues. Be sure your team knows they can come to management with any questions and that you have their back if anyone is upset or has unusual circumstances.
Taking the time to create a thoughtful Covid-19 policy fosters a positive and safe place for your employees and clients.
Need help with your policy? We are offering a free review for any small business writing a policy. Just email us
Telling Positive Stories During the Coronavirus
We are highlighting positive stories of business owners who are doing what they can to support the community, their staff and their clients.
If you hear of a story that needs told contact us.
We’re telling small business stories because quite frankly they won’t showcase themselves and everyone should know the good they are doing.
Offering Strategy Session Calls
One of our strengths is in assisting small to medium size businesses with organized brainstorm session where they are able to creatively solve problems. We also help teams create content strategies and execution plans. As this outbreak hits we are all in new territory and having the benefit of a third part to assist is crucial. So we are offering free of charge strategy calls for any business owner who needs a listening ear and some calm creative thinking during this time.
Schedule a free call here