5 Tips for More Engaging Facebook Posts
Top five tips for more engaging Facebook Posts
Keep posting but not getting the engagement that you hoped for? Try out these 5 tips for more engaging Facebook posts on your brand’s page and start getting the interaction your brand deserves!
#1 Post at Optimal Times.
In order to get the most feedback on a post, it is beneficial to post at certain times. Hootsuite’s data found that the best time to post on Facebook is from 8 a.m. to 12 p.m. on Tuesdays and Thursdays. These are very general times, however, and may differ for your specific audience so keep an eye on what times your audience is on the most.
Another prime time to post on Facebook is when specific content is relevant. You will get the most engagement when what you post is trending or receiving a lot attention in the media. For example, many sports teams will share current scores or breaking news to update fans.
#2 Length of Facebook Post.
Just because Facebook allows you to write lengthy posts, doesn’t necessarily mean that you should. Keeping Facebook posts short and succinct will appeal to a larger portion of your audience. A BuzzSumo analysis found that the ideal post length is around 50 characters (or less), as they tend to get the most engagement. Also, longer Facebook posts tend to get redundant, which causes your audience to lose interest quickly. If you’re like me, you may have to learn how to edit your posts to make sense in fewer words.
#3 Interact with your Audience.
The most efficient way to engage your audience in your posts is by asking questions. People want to be heard, and this gives them the opportunity to chime in with their personal experiences, opinions, and knowledge. This can be equally beneficial to you, as your audience’s insight can help inform your decisions.
You may think that asking open-ended questions is the best way to reach your audience. Although, sometimes just giving people a simple choice of answers will spark more comments and engagement.
#4 Utilize Visuals.
Most Facebook users get on the app using their phone. This means that they are often just scrolling through their feed, looking for something to catch their eye. Many individuals disregard plain text posts because they don’t feel it is worth their time. They are far more likely to stop and look at something that is visually appealing, such as an image, GIF, or short video. In fact, Facebook posts that include pictures receive an average 37% increase in engagement over text alone. Visuals can make your posts more attractive to all users, while also increasing their accessibility.
#5 Get Personal and Be Yourself.
People are more likely to interact with another person who has thoughts and emotions, just as they do. By sharing personal feelings or photos from time to time, people will view you as genuine and relatable. This could even encourage them to do the same, offering you insight into who they really are.
Furthermore, authenticity is essential for building trust. According to Roberto Mortensen, being yourself can establish a stronger relationship between your brand and followers. This in turn increases their engagement, attentiveness, and loyalty.
Equipped with these 5 tips you will start to see more engagement on your Facebook Page. If you are looking to increase your Facebook and or Instagram engagement further be sure to check out our exclusive course The Social Engagement Method to kick your Facebook and Instagram into high gear!
