Meet incredible Charista Baye, a serial entrepreneur turned franchise matchmaker. We unravel the myths surrounding franchises – spoiler: they're not all about hefty investments and burgers!

Small Biz Convos, PodcastMachaela ClarkJanuary 11, 2024Tandem Workspodcast, interview, Entrepreneurship, franchise

Unlocking Media Coverage and Press Release Strategies for Small Businesses -Mickie Kennedy

Have you heard these press release myths? Myth 1: Press releases are only for big businesses. Myth 2: Press releases are outdated in the digital age. Myth 3: Press releases are expensive and time-consuming. Mickie Kennedy is here to set the record straight. 🎙️ In this insightful conversation, Mickie dispels common myths that may be holding your small business back from harnessing the full potential of press releases. Mickie launched eReleases in 1998 after he realized that small businesses desperately needed a press release service they could afford.

Navigate Stress and Burnout with Practical Tips for Entrepreneurs

In this candid and insightful episode, we tackle the pervasive issues of stress and burnout that often accompany the entrepreneurial journey. Drawing from personal experiences and real stories, Vivian delves into many entrepreneurs' challenges, emphasizing the importance of recognizing and addressing burnout before it becomes overwhelming.

Small Biz Convos, PodcastMachaela ClarkDecember 21, 2023Tandem Workspodcast, interview, Entrepreneurship, burnout, storytelling, tips

How to Write Marketing Copy That Attracts Your Ideal Clients

Defy the norm in a world of generic marketing and cookie-cutter copy. Jennifer Curfman's perspective on how to write compelling copy for your business is so refreshing! Jennifer's journey began with a work-life balance quest, but she discovered a hidden talent that would change the game.

Small Biz Convos, PodcastMachaela ClarkDecember 4, 2023Tandem Workspodcast, interview, Entrepreneurship, copywriting

Secrets to Success At Trades and Art Festivals - Troy Burrus

Troy Burrus, (Vivian's husband) ventured into the world of entrepreneurship, trading his daily grind for the pursuit of his passion in Landscape Photography. He shares the genuine ups and downs of his recent venture putting together a booth and manning it for 11 days at the Iowa State Fair.

Dance, TikTok, and Business: Natasha Gregory's Unique Business Choreography

Unleashing her expertise and grace, ballet instructor Natasha Gregory pirouettes her way through the virtual dance world, captivating audiences and defying expectations as she educates, inspires, and challenges the status quo of traditional dance instruction

Turn your hobby into a business and still love it

Jeffrey Tadlock shares strategies for turning a hobby into a business, focusing on mindset, authenticity, audience building, and practical tips.

How to Build a Strong Financial Foundation And Prepare To Borrow For Your Business - Jamel Hamilton

In this episode, we debunk some common financial literacy myths and discuss the vital art of navigating borrowing for small businesses.

How to get product into big-box stores: the inspiring journey of Christi Kmecik

Do you dream of your product on the shelves at Big-Box stores like Target, Home Goods, or Home Depot? Then this episode is sure to inspire you!

Small Biz Convos, PodcastMachaela ClarkSeptember 25, 2023Tandem Workspodcast, interview, Entrepreneurship, Mental health

HR Made Simple for Business Owners: Expert Advice from Bryn Reed and Lynn Owen

In this episode of Riding Tandem, I'm joined by HR experts Bryn Reed and Lynn Owen, members of HRAM, to demystify HR for your business. HR isn't just about hiring and firing; it's the secret ingredient that shapes your company's culture.