The PESO model offers a holistic approach by integrating Paid, Earned, Shared, and Owned media into a unified strategy that resonates deeply with your audience. From strategic paid media investments to the authenticity of earned mentions, the engagement of shared content, and the direct impact of owned media, each component is essential.
Read MoreAn engaging conversation with Rachel, the owner of Anytime Tees, a custom apparel company that has grown from a home-based business to a 4,200-square-foot facility. This episode of Riding Tandem is all about the journey of scaling a business, the challenges of expansion, and the power of delegation and trust in a team
Read MoreDiscover the art of brainstorming: alone for focus or with a group for synergy. Uncover which approach suits you best
Read MoreIn this episode of Riding Tandem, Vivian Kvam sits down for a candid chat with Josh Kallsen, the go-getting president of PowerTech. They dive into Josh's journey through the construction world, starting from the life lessons he picked up from his grandfather to his ambitious moves in buying and growing PowerTech.
Read MoreJennifer's journey from the structured world of law firm management to the creative realm of entrepreneurship is not just a career change; it's a life transformation fueled by passion, resilience, and a desire to bring joy and functionality to homes everywhere.
Read MoreJoin Vivian Kvam for an enriching dialogue with Kaylee Williams, an entrepreneur and business strategist for early-stage startup companies. She is the Investment Director for InnoVenture Iowa, a $30 million co-investment fund allocated primarily for Seed and Series A financing.
Read MoreChatGPT Is the wizard behind the curtain, the silent or not-so-silent partner in your creative endeavors, and yes, potentially, the robot will take over your life.😉 Let’s not go there; instead, let's dive into the 5 questions I get asked most frequently.
Read MoreJoin Lisa Even and Vivian Kvam in a heartfelt conversation about finding joy in both life and work. Lisa shares her transformative framework for prioritizing joy, shedding light on the impact of burnout and offering practical tips for infusing daily life with happiness.
Read MoreStruggling to engage your audience on social media? Get ahead with 3 expert tips for crafting high-engaging posts effortlessly! Perfect for entrepreneurs and small business owners.
Read MoreTune in to hear an inspired conversation with Alejandra Valdez, the visionary behind Viva Fit Kitchen. Discover her journey to scalable success through smart business systems and how her network, Embolden, fuels collaboration.
There's something magical about writing and content creation. It's not just about stringing words together; it's an art form. It’s the thrill of taking your thoughts and ideas and transforming them into captivating stories or informative pieces. The blank page is a canvas, and our words the paint.
Read MoreExplore ChatGPT's role in business: a time-saving, idea-generating, content-creating AI tool. Embrace innovation for growth and efficiency.
Read MoreMeet incredible Charista Baye, a serial entrepreneur turned franchise matchmaker. We unravel the myths surrounding franchises – spoiler: they're not all about hefty investments and burgers!
Read MoreHave you heard these press release myths? Myth 1: Press releases are only for big businesses. Myth 2: Press releases are outdated in the digital age. Myth 3: Press releases are expensive and time-consuming. Mickie Kennedy is here to set the record straight. 🎙️ In this insightful conversation, Mickie dispels common myths that may be holding your small business back from harnessing the full potential of press releases. Mickie launched eReleases in 1998 after he realized that small businesses desperately needed a press release service they could afford.
In this candid and insightful episode, we tackle the pervasive issues of stress and burnout that often accompany the entrepreneurial journey. Drawing from personal experiences and real stories, Vivian delves into many entrepreneurs' challenges, emphasizing the importance of recognizing and addressing burnout before it becomes overwhelming.